Holy Cow am I the worst blogger ever. It's clear that being a good blogger is all about (a) serious downtime, or (b) serious procrastination. This is exactly why Scoreboard Gourmet should be a real website, a database, a resource, and not a blog. Scoreboard Gourmet needs fully researched material, not daily offthecuff crap. Not that I'm saying other blogs are all offthecuff crap. Or am I?
I'm busy trying to get myself down to Florida for some Spring Training. I'd love to see what's going on in Dodgertown these days (not talking about Arizona, folks) but think I'll be watching games on the other coast. Stay tuned.
For now let's talk about something I read on Wednesday in the WallStreetJournal... Gatorade Quietly Aims to Revive Brand. Have any of You seen the new "G" commercials that don't mention Gatorade or flash the lightning bolt logo? You're supposed to be motivated to go online and search to figure out what "G" is all about. I haven't seen it yet but I imagine I would find that annoying (or, as the article says, frustrating) but maybe that's because I'm an old lady who likes ads to explain things to me.
Anyway, Gatorade still has athletes promoting their drink (Serena Williams, Picabo Street, Muhammed Ali) but they really want to attract people who don't exercise too. According to my calculations those people are exactly the ones who will be near a computer at the time the commercial airs. Nice.
On last thing: Powerade outsells Gatorade. That amazes me. Who drinks Powerade?
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