Cracker Jacks and Baseball

How Did Cracker Jack Become Synonymous with Baseball? By Roxanne Webber

“Buy me some peanuts and a Tootsie Roll” just didn’t work. Instead, when Jack Norworth wrote the lyrics to “Take Me Out to the Ball Game” in 1908, he called out Cracker Jack. The molasses, peanut, and popcorn snack’s firm association with baseball is “undoubtedly the result” of the song, says Tim Wiles, the research director for the Baseball Hall of Fame and coauthor of Baseball’s Greatest Hit: The Story of Take Me Out to the Ball Game, which is still sung during the seventh-inning stretch at most games.

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