Domestic v Imported
-44% of surveyed beer drinkers prefer domestic because it "just tastes better" and/or they're loyal to their brand
-24% prefer imports
So there should be one import for every two domestics offered at ballgames, right? The current ratio seems more like 1:10.
Light v Regular
-24% of domestic beer drinkers drink light beer all the time (presumably these are not the people concerned with taste)
-26% drink light beer most of the time (ditto)
-91% of imported beer drinkers say they drink regular
-37% drink light or low-calorie
I lied about the sausage. None of that here today.
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