SAN FRANCISCO (Reuters) - The world's largest sportswear and shoe company Nike Inc pulled advertisements that some bloggers had dubbed anti-gay.
Controversy arose last week over poster and billboard ads for Nike's new Hyperdunk basketball shoes showing a basketball player's face in the groin of an opponent who is dunking a ball above him.
The print ads, accompanied by the slogan, "That ain't right," were dubbed homophobic, as well as offensive to African-Americans, by some bloggers and critics.
You know, SG saw these ads the other day and found them very strange and hard to comprehend. Gay/anti-gay did not enter my mind but messy certainly did. No wonder Nike had no problem pulling them.
In a statement, says Reuters, Nike said the company would drop the ad campaign "to underline our ongoing commitment to supporting diversity in sport and the workplace." But the ad in question, Nike said, is based "purely upon a common insight from within the game of basketball -- the athletic feat of dunking on the opposition, and is not intended to be offensive."
Last week, privately-owned candy maker Mars Inc pulled a television ad for its Snickers candy bar, according to civil rights group The Human Rights Campaign Foundation, which had claimed the ad stereotyped gay men. Last February, Mars also pulled an ad that had run during the Super Bowl after complaints by gay advocacy groups.
hmm...what category here? I like this story but maybe it doesn't fit