While beer and football are popular American pastimes, the Super Bowl, somewhat surprisingly, is not the most popular beer holiday. Nielsen’s research shows that the Super Bowl ranks relatively low among holiday beer sales, after the Fourth of July, Memorial Day, Labor Day and Halloween. Nielsen’s analysis shows that with the exception of late March, grocery retailers experienced the biggest weeks for Q1 beer sales during the two weeks surrounding Super Bowl 2009, with nearly 17 million cases sold.
Super Bowl viewers across the country stock their at-home parties with snacks, nearly 166 million pounds of snacks, especially salty snacks. Potato chips reign, with more than 44 million pounds of snacks sold while tortilla chips and pretzels also rank high for Super Bowl sales. The Super Bowl snack with the greatest growth? Popped popcorn.
Unpopped kernels are still working their way up.
SG is the 1 of 10 who will be watching the SuperBowl in a restaurant or bar.